Polaroid Eyewear launches Sunglasses Design Contest

Polaroid Eyewear, the leader of the polarizing lenses market synonymous with high fashion eyewear, has invited students, professionals and design enthusiasts to free their creativity and design a unique pair of sunglasses inspired by past and future decades trends between 1930 and 2020.

The best designs will be produced by Polaroid Eyewear for the launch of the “Best
Under The Sun Signature Collection” scheduled for spring 2013.

“The ‘Best Under The Sun Collection’ celebrates the history of Polaroid, which has always been distinguished as a high fashion brand. The contest is our way of forging strong ties with consumers” said Polaroid Eyewear Global Marketing Manager Jerry Dreifuss.

The first “Best Under The Sun” collection was successfully launched this spring with 10 models inspired by the most iconic Polaroid eyewear from the ’30s to the ’80s. Polaroid Eyewear now intends to continue creating new models inspired by a brand heritage that spans several decades.

Participants can present their designs July 1 through September 30, 2011, on the Polaroid “Best Under The Sun” website and on the Facebook page. The online community and a panel of experts from Polaroid Eyewear will select the 10 best designs and the winners will be announced April 2012.