Police flies with Ryanair

Police Eyewear crosses national borders with Ryanair. The low-cost airline has chosen the Lifestyle brand par excellence to sponsor the interiors of some of its planes.

This is something completely new in the world of eyewear: the brand that this year re-launched its mirrored blue lenses, a highly successful must-have of the Eighties, is the first to decorate the airline’s overhead bins with exclusive Police images, a guarantee of maximum visibility and amazed passengers.

The planes based in Milan, Rome and Bari will fly on the most important domestic and European routes. For a creative and contemporary brand like Police, the innovative use of a plane was inevitable, not just as a promotional tool but primarily as a way of capturing a dynamic target that is always seeking a personal look as it travels the world.