RYE&LYE® tells stories about extraordinary people

The RYE&LYE® philosophy is based on the desire to express creativity and craft unmistakable and unique personalities, like many of those in the campaign and like we all are. To pursue this notion, the brand has created a new website with a new journalistic/documentary format that makes it a kind of daily interview with people who excel in what they do but are also totally normal. A campaign with people from different universes who stand out because of incomparable lifestyles and explain in a lively and direct way what RYE&LYE® really represents for them: a creative laboratory of innovation.

With original graphics and a captivating editorial format, the new website presents the classic layout of the most famous design magazines: lots of paper white, the balance and proportion of content that are intuitively reminiscent of architectural and design magazines.