Rye&Lye: this year’s protagonist is free climbing
Rye&Lye® is a creative laboratory offering a niche product. For every collection, the style office is inspired by an idea, a sensation, an image that it transforms into designer items called eyewear.
Last year, the leitmotif of the entire collection was Africa. And in fact last season Rye&Lye® presented the KU-TUA project for women by working with Alessandra Soresina, an extraordinary woman who spends months in the savannah with lions. The last production created with this journalist, photographer and biologist was inspired by the colors of Africa, worn wood and the burnt earth of a marvelous and fascinating continent. The result was a very feminine and refined collection in total Rye&Lye® style.
This year, the Rye&Lye® universe has moved to the world of free climbing. The guest personality in this discipline is Maurizio Dall’Omo, the highly experienced climber better known as Icio.
The strength of Rye&Lye® wearers can be described as “not normal power" because the design approach is based on innovation, but also because the testimonials, like Alessandra and Maurizio, are regular, everyday people made special because of the way they live and present themselves, because of their experiences. They are extraordinary personalities who have a unique way of interpreting fashion, trends and elegance: their strong identities are nourished by past cultures, and yet fascinated by the essence of the future and the world that surrounds them, which makes them the genuine expression of the unique character of the Rye&Lye® product.
Icio began free climbing many years ago and has kept his life free, real and genuine like few athletes are able to do. This is why his personality is perfect for the Rye&Lye® style. Icio’s personality is revealed in the new Rye&Lye® collection – which continues to propose sophisticated, refined products, a unique combination of tradition and renewal, experimentation and classic shapes – and continues the Future Retro adventure: learning from the past to change the future.
