Sover: unusual shoot for Shake

Sover and Mr. Charlie, one of the most famous meeting places in the Triveneto region, are the promoters of an initiative that drew young people to the photo set for the new Shake collection by Sover, scheduled to arrive in major Italian optical stores in the fall.

From June 25 through July 1, Marco Cerullo’s camera and Sover staff captured the freshness and enthusiasm of hundreds of young people who arrived at the coastal resorts thanks to the media grapevine that began on the Sover and Mr. Charlie Facebook pages. Spontaneous shots testified to the genuine pleasure of being together and to mix, as suggested by the name of the new Sover collection; the photos were taken inside Mr. Charlie as well as in Lignano’s most fashionable venues in the city center.

It was also a preview of some of the top models in the Shake collection: with trendy and original shapes and colors, the strong personality of Shake eyewear goes well with free and unconventional spirits. Lastly, a very positive message came directly from Sover general director Stefano Cannicci: “We were immediately in tune with Adriano Cerato of Mr. Charlie and shared the idea that fun can and must be without getting high. In addition to being fun, the casting and photo shoot were also an invaluable opportunity for the kids to see how an advertising campaign is created and developed”.