Success for first Salmoiraghi & Vigano' open day

Over 160 opticians from all the regions in the South of Italy met in Bari March 14 for the first Salmoiraghi & Viganò open day in 2011.

During the open day, many subjects were discussed by sector experts and company managers: from market response to the recession to prospects for the sector, from the role of the optician to customer evolution, from the development of retail to franchising formulas, from the latest trends to new technologies applied in the sector.

At its open days, Salmoiraghi & Viganò offers all the knowledge and experience it has acquired in 150 years of business and have made it the undisputed leader of the optical retail sector. Its aim was to create a space for exchange and discussion, starting from an analysis of the market context that would lead to the identification of strategies for sector development and professional growth.

At the meeting in Bari, participants were considerably interested in the franchising formula proposed by the company. Currently, the Salmoiraghi & Viganò franchised stores throughout Italy number more than 90 and 15 of these were opened in 2010. Salmoiraghi & Viganò offers associates a turnkey service with significant commercial and marketing advantages.

The Bari open day will be followed by meetings in other cities in Italy. The next one will be in Rome in June.