Tag Heuer wins Red Dot Design Award 2011

The new L-Type LW model made by Tag Heuer Avant-Garde Eyewear has won the prestigious award for the second time: last year, it went to the Squadra Night Vision model.

Confirming its perfect blend of prestige and performance, Tag Heuer Avant-Garde Eyewear has won the prestigious award for the second year running, this time with model L-Type LW and in 2010 with Squadra Night Vision.

The keys to the success of the brand are innovation, strong performance and great creativity combined with an unprecedented balance of technology, functionality and an alluring look that characterizes the refined design with a strong sporty appeal.

The L-Type LW is made entirely in carbon fiber for total strength. The bridge and nose pieces are in titanium for exceptional lightness, and the temples combine the nobility of manual “rembordé” constructed leather with the comfort of elastomer.