Zanotti Fragonara.... no longer simply eyewear

The idea was revealed at Mido last March, with the presentation of the new air freshener perfume aimed at creating continuity between touch, sight and smell.

Of the five senses, smell is the most used as it is highly sensitive and the only one that can perceive and distinguish an infinite range of sensations.

The essence of the perfume is inspired by acetate, a vegetable polymer derived from cotton and wood pulp, which is used to make frames; the choice was dictated by a search for continuity between eyeglasses and the environment in which we live.

The idea is to identify Zanotti Fragonara not only with sight but also with smell as olfactory receptors will associate the perfume with our frames.