Zippo: upcoming unisex reading glasses

Soon to arrive is a new addition to the eyewear segment for Zippo, the historic American brand synonymous with windproof lighters. For 25 years Zippo Italia has distributed products by Zippo Manufacturing Company of Pennsylvania in the US, and for 12 years it has been selling sunglasses on the Italian market, but in June it will be launching for the first time two lines of unisex reading glasses.

The news was announced in Milan by Giuseppe Romei, the owner and managing director of the company based in La Spezia, who specified that in 2012, the year in which the company will be celebrating its 80th anniversary, there could be a communication campaign in support of what looks like being an important new development also as far as the target is concerned: “We have great expectations for this type of product. The Zippo brand has always been linked to the world of men and for the first time it will include a female target”. The launch of more collections of these new reading glasses for the ‘over 40s’ (the advertising for which may be handled by Elc Adv, the Milan agency owned by Elena Laura Caltarossa who has worked for Zippo in the past) is envisaged for the start of next year. Another decisive part of the launch will be media relations by Slam PR. All the products are distributed to about 10,000 outlets that include smoke shops, and gift, gadget and stationery stores.

Source: www.pubblicitaitalia.it