Alessandro Martire at the Out of Mido TV microphone for Jplus

"Eyewear? No longer an accessory, but a second skin" "Design, art, cinema, music, photography: they are all strings on the same guitar. If you can play them together, the melody is fantastic!" – stated Alessandro Martire, Jplus founder and art director.   "We are at Out of Mido to tell the public about our new product and image" Alessandro explained. "The concept we want to put across is that eyewear might no longer be seen as an accessory, but as a part of our being. As we showed in our advertising campaign, eyewear is a second skin".   Let's listen to the entire Out of Mido TV interview with Alessandro Martire