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Early renewal of license agreement between Safilo and Marc Jacobs

Early renewal of license agreement between Safilo and Marc Jacobs

Through December 2024 the Safilo Group will handle the design, production and distribution of the brand's vision and sun collections The Safilo Group and Marc Jacobs (Marc Jacobs International, LLC), the designer famous for his revolutionary creative flair, have announced the early renewal of the license agreement for the design, production and international distribution of the Marc Jacobs and Marc by Marc Jacobs sun and vision collections.   The new agreement will run until December 31, 2024. "We are extremely proud to announce this renewal which extends our partnership in the long term and further strengthens the collaboration with Marc Jacobs and the LVMH group" – commented Safilo Group CEO Roberto Vedovotto.   "The Marc Jacobs and Marc by Marc Jacobs eyewear collections continue to be a huge success and are considered as trendsetters all over the world. Marc's irreverent spirit gives a sophisticated and creative tone to the Marc Jacobs collections and a character that is always fresh and innovative to the Marc by Marc Jacobs proposals. This early renewal, two years prior to the natural expiry of the license agreement, rewards the excellent results achieved by Safilo and the willingness to continue growing together in the eyewear sector, especially in Asia and Latin America, where we still have considerable room for expansion, while consolidating our leadership in Europe and the United States".   Robert Duffy, Vice Chairman and President of Marc Jacobs International, spoke on behalf of himself and the designer: "We have both really enjoyed collaborating with Safilo over the years. They have been a great partner, which is not always the case with licensees. We respect the effort they put into the quality of the finished product and they aren't afraid to take the risk when we experiment with design. Safilo has been especially helpful in launching the Marc by Marc Jacobs sunglasses and optical collections. For all of the above we are very grateful. If it ain't broke, don't fix it. We plan on doing this for a long time to come."
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