Essilor Launches New Crizal Consumer Ad Campaign

DALLAS—Essilor of America is launching a national advertising campaign that talks directly to consumers about the benefits of Crizal No-Glare lenses. The multimedia campaign began airing on television this week and will continue to roll out through the rest of the year in radio, print and digital media.   The new Crizal ads introduce a health message about the need for everyday UV eye protection and showcase the Eye-Sun Protection Factor (E-SPF), an international index developed by Essilor International that measures the total level of UV protection on a lens.   Read the article on VMail