Match Eyewear Canada Unveils Danny Gokey Sun

It is not only the debut of a new collection but also a new target audience for the brand – the sunwear line is designed for both men and women Though originally launched as a men's collection, Danny Gokey ophthalmic models have always had a strong female following. Credit the contemporary retro styling, the continued popularity of Geek Chic, or the huge female fan base of the American Idol finalist, but the collection has always had a unisex appeal. In fact, the ophthalmic collection has recently been extended to include ladies' styles. 'We found that a significant percentage of sales could be attributed to women,' says Match Eyewear President Ethan Goodman. 'We are excited about the new women's looks, but the sunwear collection was definitely created with universal appeal in mind.'   The four launch models from Danny Gokey Sun reflect a modern interpretation of vintage charm, speaking directly to the classic, genuine and unique style of the brand and delivering effortless cool to men and women, aged 18 and 35.   A quaint round eye shape is updated with uplifted corners, subtle metal accents and slim temples on DGS 100. Providing two different takes on classic wayfarers, DG 101 has the iconic eye shape and metal detailing, but the front is narrow with slender, tapered temples, while DG 102 is true to the original with a pronounced brow gradient and thicker temples with a grooved finish. DGS 103 nods to retro Hollywood glamour with a wide, softened geometric front and minimalist styling. All four of the new models are available in black and havana with traditional dark lenses, and are crafted from the finest laminated Italian acetate.   Match Eyewear Canada will feature the new line in upcoming integrated marketing efforts. Available merchandising includes logo plaques, counter cards and posters. All Danny Gokey Sun products are accompanied by protective hard cases and branded cleaning cloths.