Online Ads Trump Yellow Pages

NEW YORK—When Graystone Eye realized that its yellow pages return on investment was minimal, the five-location group practice located throughout western North Carolina switched that portion of its marketing budget to search engine advertising and saw an explosion in appointments made online.   Check out the eMedia section of the current edition of "dba: Doing Business in Optical's Local Markets" to see the four-pronged approach they followed to boost online appointments from 15 to 58 per month.     Read the article on VMail