Essilor Launches NeKsia and Receives Great Distinction for Crizal Prevencia

Essilor Instruments International unveils a new edging solution that addresses eyecare professionals' on-going need for efficiency, quality, and ease of use Replacing the most widely used benchmark 3D edging systems of all time, the Kappa level edgers, NeKsia offers a truly next-generation solution, designed to achieve high performance, while incorporating one of the most user-friendly and productive processes in the world.   Rounding out the full range of Essilor's system offerings, the new NeKsia combines high-precision edging and speed, along with modern, sought-after features such as extended tracing capabilities, accurate lens centering regardless of the lens power, touch screen technology, enhanced MMI, and powerful, optimized automatic and customizable edging cycles.   Ideal for busy eyecare professionals looking for workflow optimization, this winning formula can keep up with the most demanding productivity and quality needs.   "Productivity and comfort go hand in hand," says Tom Weissberger, Essilor Canada's National Director - Instruments. "With its head-normal-positioned touch screen, wide open centering area, accurate centering and excellent finishing result, it makes any workshop more efficient and productive."   Product of the Year Canada in the eyecare category   Furthermore, Crizal Prevencia was voted Product of the Year in the eyecare category by Canadian consumers, within the framework of the Product of the Year Canada program from Rogers Publishing Limited.   "According to our research, innovation is an important factor for Canadians in choosing products," said Jennifer Litterick, Group Publisher, Marketing and Retail Group, Rogers Media. "This year's winners are not only innovative, they are convenient and easy to use. Consumers are faced with so many choices when they shop, and the Product of the Year seal helps them make decisions and leads them to quality products they can trust."   Crizal Prevencia, like all products entered into Product of the Year Canada™, was tested and reviewed by an expert jury panel made up of product experts, academics and media personalities who chose the finalists. The selected products were then presented to consumer respondents and rated on four distinct variables: Product Satisfaction, Product Innovation, Product Appeal and Intent to Purchase. From this group of finalists, 39 Canadian winners were chosen.