Live Eyewear Announces Manufacturer Direct Distribution in Canada

The American company adopts a new strategy Live Eyewear, a leading manufacturer of fitover sunglasses and low vision aids, announces that it will establish offices in Vancouver to support the company's initiative to service the Canadian eyewear market via a direct line of distribution.    Previously, the company's patented, optical grade fitover sunglass collections, including the world renowned Cocoons and Vistana brands, were only available to Canadian eyecare professionals through the company's authorized distributor, 20/20 Accessory Source.   "Our fitover sunglasses and low vision aids are firmly established in the Canadian market and are the preferred choice of eyecare professionals that demand optical grade products for their patients. After many years of servicing the Canadian market through a distributor, we've decided that our loyal base of Canadian customers deserves the focus and attention of manufacturer direct support," said Live Eyewear President Kieran Hardy. "We have an opportunity to not only deliver an improved level of day-to-day service, direct pricing, special incentives and broader product selection, but also gain a more in depth understanding of what our authorized dealers need in order to further grow the fitover category in Canada. The new line of direct communication will be extremely beneficial for both us and our customers."