Marcolin Consolidates Partnership with Skechers

Taking advantage of its merger with Viva International, Marcolin Group announces the renewal of the previous Viva's licensing agreement with Skechers Marcolin Group and Skechers USA announced the renewal of their licensing agreement for the design, production and worldwide distribution of Skechers optical frames and sunglasses.   Initially launched through a licensing partnership with Viva International in 2010, this new multiyear agreement has been expanded to include the Marcolin Group.   "We are happy to announce this renewal," said Giovanni Zoppas, CEO of Marcolin Group. "The solid partnership with a worldwide brand like Skechers strengthens our position in the American market and gives us further opportunities for other markets that we are now targeting."   "The eyewear business has always been key to establishing Skechers as a head-to-toe brand," added Michael Greenberg, president of Skechers. "We're excited to be extending one of our first and most successful licensing partnerships, and we look forward to growing in this market with the expanded reach of the Marcolin Group."   The collection – with offerings for men, women, boys and girls – takes its inspiration from the fashion-forward styling and attitude found in the brand's footwear designs. Featuring innovative designs and a variety of sporty elements, including soft-touch temple trims, sculpted detailing and two-tone colorations, the Skechers eyewear collection targets today's trend-savvy consumer. Multi-striped acetates and matte finished metals also accentuate the collection's overall design aesthetic.   Skechers Eyewear is available at authorized e-commerce retailers, including framesdirect.com and glasses.com, as well as opticians' offices. The sunglasses are also sold at independent retailers and department stores and in select Skechers retail stores throughout the United States and around the world.