Mido 2014 looks ahead

A "functional" exhibition layout A fundamental part of this renewal, and an increasingly more experiential and relational approach, is the partial reworking of the exhibition layout. This project begins in 2014 and will continue in the coming years. «Mido should, on the one hand, enable companies to offer their products as effectively as possible and, on the other, give visitors a complete overview of industry production, in a quick and functional way », said Giovanni Vitaloni, Vice President of Mido and Anfao. As a result, it has been divided into different product areas that are distributed among the various pavilions.   Pavilion 9 is hosting Mido Tech, the world's largest exhibition space of machinery, small pieces and components, and the FAiR EAST Pavilion which will also occupy all of Pavilion 11. This new name and pun on words has been used to describe the multi-faceted world of leading producers from Asia which are hosted in this area. In Pavilions 13 and 15, Mido Fashion District plays host to the top eyewear players from across the world. Inside this space: an interactive and "optically" surprising square, a conference area for professional updating - Otticlub – and the Press Village with trade magazines from all over the world. Pavilion 22 is dedicated to Lenses, with a new Design Technologies area hosting suppliers of raw materials and small pieces especially developed for the production of innovative eyewear.   In Pavilion 24, there is Mido Design Lab with the companies that are most focused on design and testing. This pavilion will be open on Sunday until 10 pm. «The added value of our exhibition is necessarily all of this as well: an exhibition space that combines communication, image and function», stated Vitaloni. «It is the only way that an exhibition can go from simply delivering a service to becoming an experience, and from being a product showcase to a stage».