Oakley Launches ‘Disruptive by Design’ Campaign, Outlines Future Focus

FOOTHILL RANCH, Calif.— Oakley, Inc. has announced details of the company's new Disruptive by Design brand platform and campaign, as well as unveiling its focus on three key innovation pillars moving forward. According to the company, Disruptive by Design will become the brand voice for Oakley's next chapter of industry revolution - #disruptivebydesign.   "This is a pivotal moment in the history of our brand," said Colin Baden, CEO of Oakley. "Disruptive by Design is laying the foundation for the future. Our total number of design and utility patents issued and applications pending is close to 1,000, and 200 of those were amassed over the last two years. We now have our sights set on three key innovation pillars: Enhanced Vision, Digital Eyewear and Customization. This is the beginning of a new era of brave design and disruptive technologies from Oakley." -   See more