Raleri debuts at MIDO 2014

"Consolidating a brand in a sector means being at its most important appointments" Francesco Rambaldi, sole director of the Bologna company making its debut this year at MIDO, explained the reason for his decision: "Raleri comes from the sports eyewear sector. The materials, design and technologies applied to sports products have gradually drawn more and more customers from the optical sector and they have made the brand known. Consolidating a brand in a sector means being at its most important appointments. How could we leave out MIDO?"   "The main new development for the 2014 collections is the inclusion of our bamboo surfing glasses in the optical segment" Rambaldi continued. "We want the general public to know about this non-allergic, lightweight and ecological technology by combining it with new designs and colors; some of them are for everyday use. Another development that is attracting the interest of optometrists all over the world is our glasses for contact sports; they are the only ones currently approved for playing rugby".   What are the expectations for Raleri at its first appearance at Mido? "We want to meet buyers and operators in the sector's supply chain to get feedback about our current proposals and give more space to suggestions from the market about product development" the company's sole director concluded.