SAFILENS: INCREASING SUPPORT FOR EYE CARE PROFESSIONALS

Modern concept and maximum usability for the online ordering site recently launched by the Italian contactology company Safilens has always proposed solutions that are in line with market developments and the needs of contact lens wearers and customers. An important mission that is reflected not only in a wide range of leading-edge products – the outcome of constant, excellent work by the company's R&D department – but also in special attention to eye care professionals through services designed to support and simplify their day-to-day business. In the Safilens website, the restyling of the section dedicated to online ordering is part of this approach. Intuitive and streamlined, the new platform for eye care professionals features a simple, linear layout and, thanks to innovative "responsive" technology, it can be displayed on any device (computer, tablet or smartphone). The usability of the new User Area was based on the specific requests of a panel of customers who were asked about personal requirements that would make a system easy and immediate. The concept responds to the needs expressed by eye care professionals, which included the possibility of visualizing lens power as an 'exploded' view rather than in a dropdown menu. The platform can be accessed from the www.safilens.com homepage following registration. After inserting a code and password, customers can quickly order Safilens brands and private label products, where applicable.