Safilens presents new Open 30 Toric RollBack lens
Vincenzo Bruno: "this year we expect a lot of interest and positive surprises" It's time for MIDO. Let's talk about Safilens' expectations for this edition. "For the second year in a row" – replied Vincenzo Bruno, the managing director of the Gorizia-based company – "Safilens will present a new product at MIDO. At this 2014 edition we will present the Open 30 Toric RollBack lens which has a highly innovative design and product concept. We expect to attract a lot of interest by Italian customers and the large European chains that are always present at MIDO". Fear, hope, confidence. How will you face 2014? "After living through a 2013 that closed smoothly, we expect consolidation on the Italian market and strong growth in the European market in 2014. Our products are innovative and are beginning to attract the interest of northern European countries. We have a highly optimistic frame of mind and we expect positive surprises during this year". Economically-speaking, many companies have felt the backlash of the crisis while others have been "happy islands". In which of these areas do you put yourselves? "If we look at the products and the level of innovation, Safilens is a 'corner of paradise', much more than a 'happy island'. If we look at how the market responds to our new developments, Safilens is a company with huge potential that awaits the predicted success that has still to materialize. Of course, we began our mission only at the end of 2012 so we still have a lot of time for achieving our objectives". Let's go back to the new developments you'll present at MIDO this year. "As I said, this year we will present the new Open 30 Toric Rollback monthly contact lens in silicone based on the Fusion technology and with the RollBack stabilization mechanism. The Open 30 Toric RollBack lens is a concentrate of technology and a truly unique product concept in the contactology field. With this product Safilens demonstrates that it really knows how to innovate and continually propose leading-edge and surprising solutions".
