Sàfilo Launches Bobbi Brown Eyewear for Spring 2014

Sàfilo Group and Bobbi Brown introduce Bobbi Brown's signature line of eyeglasses and sunglasses in Canada Both sunglasses and eyeglasses are available at select optical retailers, while sunglasses are also available at select Holt Renfrew stores.   "We are very excited to partner with Bobbi Brown on a fresh new approach to the eyewear category. Bobbi changed the way women think about makeup and we are now about to do the same with eyewear," said Ross Brownlee, president of Sàfilo North America.   "Being a beauty expert, I've always been aware of how glasses can transform the face and wanted to take the mystery out of how to choose the right glasses," said Brown. She used her experience in the beauty and fashion industries to create the perfect mix of colours and shapes to ensure there is a frame to flatter every face and style. The eyewear incorporates a three-step system to help women find the perfect pair based on style, colour and face shape.   The sunglass collection features 14 sunglass styles: 10 women's and four unisex. Each frame will be packaged in a silver wristlet with small compartments for makeup and will include a small mirror.   The optical launch collection is comprised of 15 different eyeglasses: 12 women's styles and three unisex. Each optical frame comes packaged in a silver case in a black box, consistent with Brown's signature style.