After sneakers comes... eyewear

Italia Independent and adidas have signed an international four-year agreement: Italia Independent will develop, produce and distribute Originals eyewear products. The agreement was signed after the success of the eyewear collection inspired by Superstar, the iconic sneakers launched in March this year. The partnership is not simply a license contract but the unification of strengths of both brands with the aim of creating an innovative business model. This new bond is summed up by the new “lock-up logo”, a symbol that unites the iconic adidas Originals clover with the Italia Independent logo and underscores the deep and reciprocal commitment by both companies. Future collections of eyewear will be loyal to the DNA of the adidas Originals brand; the new eyewear models will be presented in January 2016.