DaTE is back from October 10 through 12 in Milan
DaTE is back from October 10 through 12 in Milan.
Returning to Milan from October 10 through 12 is DaTE, the event dedicated to avant-garde eyewear that encapsulates different worlds, personalities and ways of conceiving a particularly innovative design object.
The excellences of international eyewear will be presented for the first time to an audience of operators in The Mall, an ultra-new, amazing space in the heart of the futuristic district of Porta Nuova, the successful urban redevelopment project for the Garibaldi, Isola and Varesine districts.
New residential buildings - including the Bosco Verticale, winner of the international award for the most innovative skyscraper - various business centers, high fashion stores, restaurants, green areas, cycle paths and pedestrian zones make this corner of Milan the new gem in the city’s crown.
DaTE is the outcome of a decade’s constant work by enthusiastic people who live the eyewear sector, who never say no to a challenge, who follow their dreams. Apropos of this, Dante Caretti, one of the founders of the event, commented: “I am very enthusiastic because it is drawing the international and national eyewear world: over 100 brands have already confirmed their presence at the three-day event in Milan, which represents a time for business, cordiality and sharing for all eyewear enthusiasts.
We chose a prestigious location to link the event even more with modernity and avant-garde. We are also organizing round tables where important architects and exponents of the world of leading-edge optics will discuss such subjects as Crèateurs eyewear and the design of stores dedicated to these products”.
With free entry from Piazza Alvar Aalto and Piazza Lina Bo Bardi, DaTE will be open from 10am to 7pm on Saturday, October 10 and Sunday, October 11, and from 10am to 5pm on Monday, October 12. Eyewear professionals who are interested will soon be able to register on www.dateyewear.com and print an entrance pass to avoid waiting in line.
Returning to Milan from October 10 through 12 is DaTE, the event dedicated to avant-garde eyewear that encapsulates different worlds, personalities and ways of conceiving a particularly innovative design object.
The excellences of international eyewear will be presented for the first time to an audience of operators in The Mall, an ultra-new, amazing space in the heart of the futuristic district of Porta Nuova, the successful urban redevelopment project for the Garibaldi, Isola and Varesine districts.
New residential buildings - including the Bosco Verticale, winner of the international award for the most innovative skyscraper - various business centers, high fashion stores, restaurants, green areas, cycle paths and pedestrian zones make this corner of Milan the new gem in the city’s crown.
DaTE is the outcome of a decade’s constant work by enthusiastic people who live the eyewear sector, who never say no to a challenge, who follow their dreams. Apropos of this, Dante Caretti, one of the founders of the event, commented: “I am very enthusiastic because it is drawing the international and national eyewear world: over 100 brands have already confirmed their presence at the three-day event in Milan, which represents a time for business, cordiality and sharing for all eyewear enthusiasts.
We chose a prestigious location to link the event even more with modernity and avant-garde. We are also organizing round tables where important architects and exponents of the world of leading-edge optics will discuss such subjects as Crèateurs eyewear and the design of stores dedicated to these products”.
With free entry from Piazza Alvar Aalto and Piazza Lina Bo Bardi, DaTE will be open from 10am to 7pm on Saturday, October 10 and Sunday, October 11, and from 10am to 5pm on Monday, October 12. Eyewear professionals who are interested will soon be able to register on www.dateyewear.com and print an entrance pass to avoid waiting in line.


