GapKids with Ellen DeGeneres

GapKids has set up a partnership with ED, the new lifestyle brand by actress, television host, writer and producer Ellen DeGeneres, to launch the GapKids x ED collection. The limited edition is accompanied by a campaign that encourages girls all over the world to be happy with and proud of what they are. The protagonists of the GapKids x ED campaign are six girls who are extraordinarily good at snowboarding, playing the bass guitar and computer technology because they are always themselves. Launched in August in the United States, Canada, the UK, China and Japan and a series of international markets of interest, it shows a selfie of Ellen and the six girls. Gap intends to make a solid commitment to social issues: using the hashtag #heyworld followed by a name, anyone can send positive messages of encouragement and love to any girl who needs support. In addition, there will also be a chance to receive encouragement from Ellen DeGeneres herself.