Persol’s 11th time at Venice

Cinema has always been a part of Persol’s DNA: since the Sixties, its models have frequently played leading roles in some of the movies that most represent Italian cinematography and have become the personal choice of numerous artists in the world of cinema and the international star system. Its strong bond with the world of cinema has remained unaltered over the years and this time will be the eleventh in a row that the collaboration between Persol and the Venice International Film Festival by La Biennale di Venezia has been renewed. The new Premio Persol for the 2015 edition will be presented as always at the Lido during the 72nd Venice Festival and will celebrate a legend of international cinema. The collaboration between the brand and the Venice Film Festival confirms the successful partnership between Persol and the international world of the big screen.