Alain Mikli Opens Pop-Up Store in Milan: Eyewear Design Between Art, Technology, and Sustainability

From June 23 to July 6, 2025, Milan’s Brera district will host a pop-up store by Alain Mikli, the internationally renowned brand known for its bold and unconventional approach to eyewear design. Located at Via Fiori Chiari 16, the temporary space offers visitors a chance to explore the brand’s creative vision through a curated selection of frames that combine aesthetics, function, and technological innovation.

The store will showcase and offer pre-orders for models from the upcoming Spring/Summer 2025 and Fall/Winter 2024 collections, along with an exclusive preview of the FW2025 line.

Eyewear that blends vision correction, style, and innovation

The models on display reflect the brand’s core values of optical performance and distinctive style. The selection ranges from sharp cat-eye shapes to minimalist silhouettes and limited editions. Among the highlights are frames crafted in natural horn equipped with Near Field Communication (NFC) technology, allowing customers to access personalized product information and verify authenticity.

Also featured are "collector" frames made from bio-acetate and 3D printing, including a standout design embellished with over 1,200 rhinestones, showcasing the brand’s commitment to experimental craftsmanship.

July 1: Exclusive session with Alain Mikli

On July 1, the store will host a Personal Shopper Experience featuring Alain Mikli himself, the brand’s founder and creative force. Guests will have the opportunity to receive personalized advice and insights on selecting frames that meet their optical needs while reflecting their individuality.

A project at the intersection of fashion and design culture

The pop-up concept emphasizes cutting-edge eyewear and sustainable innovation, presenting an integrated approach that prioritizes product quality, aesthetics, and environmental responsibility. The Milan opening offers a unique opportunity to engage with a brand that has redefined the eyeglass as a cultural and expressive object.