The slogan of the AW22-23 collection from Ahirain,“Escape the Ordinary”, indicates entering the world of the universaltraveller. with coats that reachbeyond everyday ordinariness to achieve contemporary stylishness, a union of performance, sustainability and technology. Every item expresses the real DNA of the brand, from the innovation and experimentation that have allowed the development of waterproof and windproof materials, to the personalisation of details,like zips and straps, and the loose and oversize volumes, with trendy and often genderless pieces. The brand’s challenge is to introduce hi-tech materials every season, the result of aclose working partnership between the design department and the most experienced Italian textile producers. One example is the padded jacket in “Drip Dye”, a key fabric in the Men’s AW22-23 collection.This ultra-sophisticated nylon is designed exclusively for Ahirain and later treated with ahighly innovative artisan “drip-dye”, monochromatic and localisedto create a midnight blue tie-dye effect which is highly striking for its light and colour variations.
