Glasses Beyond Time: Bologna FC’s Emotional Season Ticket Campaign
With the animated short “Gli Occhiali” ("The Glasses"), Bologna FC celebrates a love that spans generations. A visual narrative where eyewear becomes memory, identity, and timeless passion.
Some images stay etched in our minds like photographs that never fade. And some objects, beyond improving vision, help us see what truly matters: connection, memory, emotion. In the new animated short “Gli Occhiali”, released by Bologna FC to launch its 2025–26 season ticket campaign, a pair of glasses becomes the silent witness to a story that crosses decades, matches, and generations.
The campaign, titled “Il Bologna, per sempre” (“Bologna, Forever”), officially launched on Monday, July 7. But it’s the short film — a small, wordless masterpiece full of voice — that speaks to us with the universal power of images.
“The Glasses” That Tell the Story of Eternal Fandom
From the tears of the 1964 final to the triumph of the 2025 Coppa Italia, passing through the legendary Scudetto playoff in Rome, the protagonist’s glasses become the lens through which sixty years of history unfold. A simple object, yet rich in meaning: through them, the grandfather witnessed glory; through them, the granddaughter watches a new generation inherit a legacy that knows no off-season.
In this story, the lens is not just an optical tool, but an emotional conduit. With those glasses, we watch, we cry, we dream.
Glasses as Instruments of Vision and Symbols of Identity
For the eyewear industry, “Gli Occhiali” stands out as a compelling example of emotional storytelling. The glasses are not just functional accessories — they are integral to the narrative itself. The frame becomes memory. The lenses, mirrors of the soul.
In a market driven by design and innovation, this short reminds us that the emotional value of eyewear can far exceed its technical function. Glasses can become the invisible thread linking generations, the tangible object connecting past to present, eyesight to vision.
