Safilo aims straight at sustainability by signing a partnership with Coventya.

Safilo continues investing in sustainability and process innovation thanks to a strategic partnership with Coventya, a global player with more than ninety years of experience in the development of specialty chemicals for surface finishing treatments.

Thanks to the joint efforts of the two companies, Safilo will be the first player in the eyewear sector to exclusively use ‘Metal X’, a new innovative Coventya patent that allows the use of precious metals in galvanic treatments for the production of optical frames and sunglasses to be reduced by 90%.

Metal X will be introduced at Safilo’s Longarone plant and will allow Safilo to significantly reduce the use and consumption of palladium, an extremely precious and rare metal due to its natural scarcity. Consequently, the use of ‘Metal X’ will help contribute to reducing exploitation of the ground for the sourcing of precious metals leading to a lower production impact in terms of environmental sustainability. Metal X will be used in Safilo’s eyewear collections produced in Italy starting with the August 2021 release.

The use of ‘Metal X’ in Safilo’s production processes represents a further step forward in its sustainable production processes initiated in recent years with the nickel-free galvanic treatments. Thanks to these processes, the Group has eliminated the use of nickel, a silvery-white metal traditionally employed in the finishing treatments of eyewear, while guaranteeing, at the same time, even higher standards of product excellence thanks to the new technologies employed.

“The partnership with Coventya is particularly strategic for Safilo as it allows us to be the first to introduce a new and effective sustainable solution in our eyewear production processes,” said Fabio Roppoli, Chief Product Supply Officer of the Safilo Group. “By eliminating palladium in favor of Metal X, we take a further step forward in our business strategies focused on sustainability and we are sure that this innovation will be appreciated by our customers and consumers, who are increasingly concerned about these issues.”