WMIDO - Milano Eyewear Show - February 4-5-6 - 2023

The best-loved fashion brands in Europe.

March 7 2022

New research by British retailer Ebuyer has revealed the best-loved fashion brands in Europe. The study used the social listening tool Linkfluence, which monitors and analyses online mentions of a brand over the last 12 months.

According to the research data, the French fashion house Dior is in first place, ranking as the most popular fashion company in seven countries; H&M takes second place, with six countries nominating the company, while other well-known brands such as Zara, Nike and Adidas also feature on the list in various positions.

In Italy, our home-grown Gucci leads the way, which is hardly surprising given its long success in the fashion world and the modern items that are being added to the iconic brand’s collections.

Photo: Dior glasses
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