Pa?abahçe, the Turkish glassware brand which belongs to the ?i?ecam Group, has created the Aware glassware collection with items in glass that is 100% recycled, in line with the company vision of leaving a better world for future generations. The collection comprises a range of 20 products: the pitcher Amphora; Amorf, Casablanca and Tin Can glasses in a variety of sizes; the stackable Hill glasses;the Penguen coffee cups and glasses capsule collection; and the three Kitchen jars.
Sustainability is a topic close to the heart for the ?i?ecam Group since 2011 when it launched the initiative
"Glass and Glass Again" – one of the most comprehensive sustainability and social responsibility projects to ever emerge in Turkey. Thanks to this initiative, more than 1.3 million tonnes of glass waste have been recycled up to the present day. By using old glass as 10% of material in new production, there can be an energy saving of 2.5% also in glassware manufacturing. Glass is in fact the most sustainable packaging material thanks to its special property of being 100% recyclable for numerous times without ever losing its quality. Recycling even just one glass bottle is in fact sufficient to save enough energy to power a computer for 25 minutes or a TV for 20 minutes (2021 data).
