New research by British retailer Ebuyer has revealed the best-loved fashion brands in Europe. The study used the social listening tool Linkfluence, which monitors and analyses online mentions of a brand over the last 12 months.
According to the research data, the French fashion house Dior is in first place, ranking as the most popular fashion company in seven countries; H&M takes second place, with six countries nominating the company, while other well-known brands such as Zara, Nike and Adidas alsofeature on the list in various positions.
In Italy, our home-grown Gucci leads the way, which is hardly surprising given its long success in the fashion world and the modern items that are being added to the iconic brand’s collections.
