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Guides

  • Guides

    5 things not to be missed in Milano

    Find out what to do in the city.
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  • Guides

    5 uncommon things to visit in Milano

    The most exclusive places to discover.
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  • Guides

    5 shopping hotspots

    Where to shop in the city of fashion.
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  • Guides

    10 top restaurants in Milano

    A guide to the best restaurants not to be missed.
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  • Guides

    10 street food bites

    A guide to the best street food in the city.
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  • Guides

    5 top restaurants close to MIDO

    The best restaurants in Fieramilano Rho.
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  • Guides

    In Milano, every neighborhood has its own soul.

    Explore the city and choose your favorite.
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Presentations

  • Presentation

    Book presentation - Amazing Eyewear

    Daniel Feldman, Maarten Weidema
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  • Presentation

    Guidelines for myopia management

    Cindy Tromans
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  • Presentation

    How to create emotion with light while enhancing the product: light design in the optical shop

    Lisa Marchesi
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  • Presentation

    How to define the look and personality through eyewear. Styling as an opportunity for opticians.

    Valentina Ventrelli (Expert in Contemporary Aesthetics and Strategic Marketing Consultant) and Paolo Ferrarini (Journalist and Curator) dialogue with Nick Cerioni (Creative Director and Celebrity Stylist).
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  • Presentation

    How to realise a functional, recognisable and memorable optical shop through a design that respects space and product

    Martino Berghinz
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  • Presentation

    Innovative eyewear, hinge solutions for 3D printing eyewear and Smart-glasses

    Frank Schroeder
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  • Presentation

    Presentation - Optical Women's ASSOCIATION

    OWA
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  • Presentation

    Seminar - New State of Eyewear Manufacturing

    Nathan Wong
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  • Presentation

    The first AI-designed progressive lens.

    Gabriel Martin
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  • Presentation

    WGSN for MIDO - SS24 Trends

    Kim Mannino
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Books

  • Books

    The Glasses Hype

    ADVERTISING & EYEWEAR: FROM MEDICAL DEVICE TO ICON
    Nicola Di Lernia and Ugo Bianco
    Fabiano Gruppo Editoriale
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  • Books

    Throught the looking glass

    MIDO, 50 years a global crossroads

    Adriano Moraglio

    Giunti Editore

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