Fernando Alonso joins Oakley team

Oakley Icon announced last week that Fernando Alonso has joined its team of professional drivers. Two-time world champion, the Spanish Formula 1 phenomenon will be Oakley’s ambassador in Europe and the rest of the world.

"We are proud to welcome Fernando to the Oakley family", stated Olaf Dunz, Brand Director at Oakley EMEA. "Formula 1 is the queen of motorsports throughout the world, a blend of speed and spectacle that demands high levels of technical preparation. Fernando is a born champion who constantly seeks excellence and it is an honor to have him represent our brand. He is a guy with a lot of character who stays true to his very personal style on and off the track and he has huge respect for Oakley’s creative and technological vision. Fernando perfectly reflects our ideal blend of science and art and he will make a decisive contribution to consolidating Oakley’s presence in the world of sport ", Dunz concluded.
"I chose Oakley because it is a genuine brand", Alonso declared, "that has been supporting the world’s best athletes for many years. Being associated with the most prestigious brands has always been an essential part of my career since the beginning. Oakley’s vision is to continue to excel through technology and innovation... characteristics that are of enormous importance for athletes, including Formula 1 drivers”.