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The eyewear universe.

FIERA MILANO RHO

MIDO Eyewear Show

Why come to MIDO?

MIDO is the place to be: the only tradeshow in the world that represents the entire supply chain, the only one with over 1,200 exhibitors from 50 countries and visitors from 160 nations.

7 pavilions and 8 exhibition areas to highlight the whole sector: from lenses to machinery, from frames to cases, from materials to technologies, from furniture to components. The intense communication, traditional and digital, is also one of the key elements of the fair, which contributes significantly to the achievement of the objectives of participation.
The Eyewear Universe meets at MIDO every year, for over 50 years, to discover new collections, acquire new skills, be up to date, increase the brand awareness and, above all, do business!

Discover the exhibithing halls

VISITORS

Do you want to discover the latest collections and the most recent eyewear trends? Register now and partecipate in MIDO 2024.

PRESS AND BLOGGERS

Are you a journalist, influencer, vlogger, youtuber, instagrammer? Register now to request your accredit and partecipate in MIDO 2024.
ATTEND MIDO 2025

All the info


OPENING HOURS

  • Sat February 8

  • Sun February 9

  • Mon February 10

FIERA MILANO

Strada Statale del Sempione, 28
20017 Rho - Milano


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WMIDO

World Weekly Wonders